If you are a frequent internet visitor, then you might have come across this word. SEO or Search Engine Optimization is the technique, which can effectively increase the visibility of your website to various search engines like Google, Yahoo, Bing, Etc.
The income source of many websites is through the ads which are displayed on their website. These ads in turn generate revenue to the website owner. you might be thinking that how ads on a website can generate the income? well, if the person is using the third party ad like Google adsense, then the google will pay the website owner for the number of persons viewing the ads as well as if a person clicks on the ad. These things in technical terms are known as PPM and PPC. PPM is the Page views per Million and PPC is pay per click. Both are considered to be the main source for income through adsense.
Now, you might have the question that what is PPC and PPM? OK, PPC means that the website owner will be paid some fixed amount if the ads displayed on his website is seen by the traffic/persons visiting his/her website. In the similar way, PPC means that the owner of the website will be get paid if the person visiting to his website clicks on the particular ad. The amount varies for different ads. PPC generates the more revenue than the PPM.
